Bead Stew is a jewelry company that creates beautiful necklaces, bracelets, and earrings from old jewelry and discarded beads. They use beads gathered from thrift stores, vintage shops, and free from friends or fellow crafters. They create jewelry you’ll love and treasure. Bead Stew is a vendor at a local summer artist fair and farmer’s market.

 

For the brand, I chose shades of purple for the color palette because it is a calming and floral color. A distinctive hand-drawn font and unique packaging illustrations create brand recognition among consumers, meaning that Bead Stew products stick in their minds. I kept the illustrations and logo simplistic to draw attention to the colorful jewelry.